Press kit
A ready-to-use description of Asociația Maxwell România, official details, figures with their sources, photos, logo, and a contact person.
Who We Are, in Three Lengths
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One sentence
Asociația Maxwell România is a non-governmental organization based in Timișoara that brings values-based education, leadership, and personal development programs for students and teachers to schools across Romania, in partnership with County School Inspectorates.
One paragraph
Asociația Maxwell România (legal name: Asociația Maxwell, CIF 42809962) is a non-governmental organization based in Timișoara, registered on July 22, 2020, that runs values-based education, leadership, and personal development programs for students and teachers in schools across Romania, in partnership with County School Inspectorates. Its main program is the optional course “Education for Life: choose! act! inspire!” for grades 5-7, approved by Order No. 6.982 of the Minister of Education and Research of December 22, 2025, which any school in Romania can choose.
Half a page
Asociația Maxwell România (legal name: Asociația Maxwell, CIF 42809962) is a non-governmental organization based in Timișoara, registered on July 22, 2020. It runs values-based education, leadership, and personal development programs for students and teachers in schools across Romania, in partnership with County School Inspectorates.
Its main program is the optional course “Education for Life: choose! act! inspire!” for grades 5-7, approved by Order No. 6.982 of the Minister of Education and Research of December 22, 2025, which any school in Romania can choose. The curriculum was created by the Association, based on the Maxwell Leadership Foundation’s “iChoose,” “iDo,” and “iLead” guides, translated and adapted for Romanian schools.
The “iChoose” guide has 16 lessons on choices, responsibility, courage, and influence. In the 2025-2026 school year, it reached schools in 22 counties and Bucharest, and an evaluation of 4,470 students conducted by the Hunedoara County Center for Educational Resources and Assistance showed rising scores across all 16 topics. Since October 2026, the “iChoose” program has also been running in vocational schools in the Republic of Moldova, in partnership with the Ministry of Education and Research of the Republic of Moldova.
The programs come from the Maxwell Leadership Foundation, the nonprofit organization of American author John C. Maxwell, which has brought values-based education to public schools in Latin America, Africa, and the United States, working with ministries of education. The association’s general manager is Florin Băcioiu, and the programs reach schools through teams of facilitators in the counties.
Official Details
How to Refer to Us
- Asociația Maxwell România in articles. Our legal name, as registered, is Asociația Maxwell.
- We are an association, not a foundation. The Maxwell Leadership Foundation is John C. Maxwell’s nonprofit organization in the U.S., from which the programs come.
- In the Republic of Moldova, the work is also carried out by Asociația Maxwell România. There is no separate organization there.
- The “Education for Life” optional course, the “iChoose” program, and the MaxLeaders program are three different things. Please do not mix them up.
- The ministry in the Republic of Moldova should be written in full: Ministry of Education and Research of the Republic of Moldova.
Figures, with Their Year and Source
Please use them together with the year they refer to. For other figures, write to us.
What We Do
The “Education for Life” Optional Course
An optional course for grades 5-7, approved by OMEC No. 6.982/2025, which any school in Romania can choose. The curriculum was created by the Association.
Learn more →The “iChoose” and “Construiește-ți Viitorul!” Guides
“iChoose” for middle school and “Construiește-ți Viitorul!” for high school, launched in schools in fall 2023 and used free of charge. The results of “iChoose” are evaluated every year by CJRAE Hunedoara.
Learn more →The MaxLeaders Program
12 personal development lessons for students in grades 3-12, taught by teachers.
School Projects
“How to Deal with Bullying” (several editions, in several cities), “Your Footprint in the World” (school dropout prevention), “Communication and Values in Education” (webinars for teachers), and the Maxwell Holiday Workshops.
Learn more →Timeline
Registration of the association
July 22, 2020Asociația Maxwell is registered in Timișoara (CIF 42809962).
The bullying project
2021-2023“How to Deal with Bullying” runs for several editions, in several cities, and is featured on local TV stations.
Launch of the guides
Fall 2023The “iChoose” and “Build Your Future!” guides are launched in schools, together with the school inspectorates, in counties such as Constanța, Timiș, and Arad, and in Sector 6 of Bucharest.
Launches in other counties and the first report
2024Launches in Iași (April) and in Sectors 4 and 6 of Bucharest (September), the first evaluation report from CJRAE (County Center for Educational Resources and Assistance) Hunedoara (July), and the first launch in the Republic of Moldova, in Orhei (October).
The optional course is approved
December 22, 2025Through OMEC (order of the Romanian Minister of Education and Research) no. 6.982/2025, the Ministry of Education and Research approves the “Education for Life” optional course for grades 5-7.
22 counties and Bucharest
2025-2026The “iChoose” program runs in 22 counties and Bucharest. The CJRAE Hunedoara report shows rising scores across all 16 topics.
Republic of Moldova
October 2026The “iChoose” program also runs in vocational schools in the Republic of Moldova, in partnership with the Ministry of Education and Research of the Republic of Moldova. The official launch takes place on October 28, in Chișinău.
The people you will meet
The team that brings the programs into schools and talks about them in the media.
Florin Băcioiu
General Manager of Asociația Maxwell România.
Daniela Buimistru
Regional Manager for the North-East region, including the Republic of Moldova.
Magda Bei
Leader of the association in Constanța County and project coordinator for the Republic of Moldova.
Photos
You may use them in articles about the association, with the credit “Photo: Asociația Maxwell România”.
Launch of the “iChoose” program in the Republic of Moldova, Chișinău, October 28, 2026
Download photo 1600 × 1200 px
The panel at the launch in the Republic of Moldova, with Maxwell Leadership Foundation on the screen
Download photo 720 × 1280 pxMore photos from every activity are available on the association's Facebook page. For high-resolution photos, write to us.
Logo
The Association in the Press
Our latest media coverage. You'll find all of it on the pages of the counties where it took place.
- TVR Moldova “iChoose,” a program for vocational schools. How does it help young people make responsible decisions? October 28, 2026
- Crai Nou “Education for life doesn't begin when young people leave school; it has to begin in school” October 21, 2026
- Monitorul de Suceava How students can be prepared for life, beyond grades and textbooks October 16, 2026
- Intermedia TV Programs for students' future, launched by Asociația Maxwell October 16, 2026
- TVR Iași (Facebook) Life lessons: students learn to manage emotions, conflict, and the fear of failure October 16, 2026
- Radio TOP The “iChoose” and “Education for Life” programs come to Suceava schools too October 15, 2026
- Fundația Umanitară ASSIST (Facebook) Fundația Umanitară ASSIST supports Asociația Maxwell's “Education for Life” program October 15, 2026
- Ziarul Evenimentul Beyond exams: how we prepare children for life October 14, 2026
- Virginia Brăescu's blog (Onești) Asociația Maxwell România launches its educational programs in Onești October 14, 2026
- Radio România Oltenia-Craiova In Craiova, parents and teachers seek to repair trust before the grade book October 9, 2026
- TVR Craiova How to repair trust between parents and teachers October 8, 2026
- Radio TOP A new optional course for middle school students, an interview with Narcisa Vințilă October 7, 2026
Press Contact
For interviews, information about our programs, or invitations to events, email or call us.