Investing in Youth, Investing in the Future!

School-based programs that aim to educate children and young people by promoting the values and principles of leadership and personal development.

Students in a classroom with the iChoose workbooks

The “Education for Life” program (I Lead) of Asociația Maxwell has been approved by the Romanian Ministry of Education for implementation as an optional course in middle schools across Romania, for grades 5-7.

5+ yearsof volunteer work
27partnerships signed with County School Inspectorates
200,000+children and young people reached
5,200+teachers reached
10,200+education and personal development sessions for children and young people
8,700+teachers working alongside us
33Romanian counties where Asociația Maxwell's outstanding teams of facilitators, trained through Maxwell Leadership Romania, are available

What Is Our Goal?

To reach 1,000,000 students across the country over the next 5 years.

WHAT DO WE DO?

We build the leaders of tomorrow.

The “iChoose” Project: values-based personal development for children and young people in grades 3-12. Its results are evaluated every year by CJRAE (County Center for Educational Resources and Assistance) Hunedoara.

The “Education for Life” Program (ILead): an optional course for grades 5-7, approved by the Ministry of Education and Research through OMEC (order of the Romanian Minister of Education and Research) no. 6.982/2025, which any school in Romania can choose.

The “MaxLeaders” Program: 12 personal development lessons for students in grades 3-12, delivered exclusively by teachers.

The “How to Deal with Bullying” Project: building students' self-confidence and respect for others, and raising awareness of the consequences of this behavior.

The “Your Footprint in the World” Project: preventing school dropout by raising awareness of the importance of school.

The “Communication and Values in Education” Project: promoting an education focused on developing emotional skills and a healthy connection between parents, teachers and students.

The “Maxwell Holiday Workshops” Project: the student-teacher-parent relationship, the missing link. It aims to strengthen young people's ability to interact and communicate positively with those around them.

The “iChoose” Guide for Middle School Students

A 16-lesson guide about choices, responsibility, courage and influence, created by Maxwell Leadership Foundation and translated and adapted for Romanian schools by Asociația Maxwell România. It is the first year of the “Education for Life” optional course.

In the 2025-2026 school year, the program reached schools in 22 counties and Bucharest. An evaluation conducted by CJRAE Hunedoara with 4,470 students showed rising scores across all 16 topics in the guide.

iChoose Leadership Guide
New, October 2026

“iChoose” now also in vocational schools in the Republic of Moldova

Following its first launch in the Republic of Moldova, in Orhei in October 2024, the “iChoose” program has also been running in vocational schools in the Republic of Moldova since October 2026, in partnership with the Ministry of Education and Research of the Republic of Moldova. The official launch took place on October 28 in Chișinău, and at Școala Profesională nr. 5 about 510 students and 50 teachers have already taken part in the first trainings.

The Association in Counties

Values-based education, county by county

The map shows the counties where the Association's teams have organized launches, conferences, workshops and camps. The darker the color, the more activities we have shared from there. Click on a county to see below what we did there.

Pages (click one):

Map of Romania by county, with the Republic of Moldova alongside. Places where Asociația Maxwell has activities: Constanța, Suceava, Bucharest, Iași, Timiș, Argeș, Cluj, Galați, Prahova, Olt, Bacău, Ilfov, Tulcea, the Republic of Moldova, Dolj, Arad, and Călărași. Alba Argeș: 2 posts Arad Bucharest: 13 posts Bacău: 1 post Bihor Bistrița-Năsăud Brăila Botoșani Brașov Buzău Cluj: 2 posts Călărași Caraș-Severin Constanța: 20 posts Covasna Dâmbovița Dolj Gorj Galați: 2 posts Giurgiu Hunedoara Harghita Ilfov: 1 post Ialomița Iași: 7 posts Mehedinți Maramureș Mureș Neamț Olt: 1 post Prahova: 2 posts Sibiu Sălaj Satu Mare Suceava: 14 posts Tulcea: 1 post Timiș: 3 posts Teleorman Vâlcea Vrancea Vaslui Republic of Moldova
View page

since 2021 5 events 8 press mentions

Asociația Maxwell

in Constanța County

Magda Beithe Association's leader in Constanța County and coordinator of the Association's projects in the Republic of Moldova

The “Construiește-ți viitorul!” guide for high school students was born in Constanța: a team of the Association's volunteers wrote it over 10 months, working at least 6 hours a week, and launched it on October 4, 2023. The Association has been working in the county since 2021, together with the County Center for Educational Resources and Assistance, and the guide's lessons have made their way into homeroom classes in Constanța's high schools.

  • June 12, 2025Ileana Brînzan presented the Association to a group of entrepreneurs from Constanța to raise funds for printing the student guides.
  • October 18-20, 2023Magda Bei presented the lessons from “Construiește-ți viitorul!” to students at Liceul Teoretic “Mihai Eminescu”, in a partnership with BNI România.
  • October 6, 2023The Association thanked the team at CJRAE (County Center for Educational Resources and Assistance) Constanța for the partnership that began in 2021, through which the Maxwell curriculum is implemented in schools year after year.
“People don't care how much you know until they know how much you care.”
~ Mother Teresa

WHO WE ARE

ASOCIAȚIA MAXWELL ROMÂNIA is modeled after the Maxwell Leadership Foundation in the US, and its purpose is the training of young people in Romania, the promotion of leadership values and principles, and their personal development, through activities carried out in schools.

STRATEGIC PARTNERS

  • Apa Nova RomâniaApa Nova România
  • AlewijnseAlewijnse
  • Fundația TeilorFundația Teilor
  • New Design CompositeNew Design Composite
  • Maxwell Leadership FoundationMaxwell Leadership Foundation

INSTITUTIONAL PARTNERS

County School Inspectorates

The County School Inspectorates of:

  • Timiș
  • Arad
  • Hunedoara
  • Caraș – Severin
  • Maramureș
  • Dolj
  • Gorj
  • Vâlcea
  • Constanța
  • Prahova
  • Argeș
  • Bistrița-Năsăud
  • Sibiu
  • Brașov
  • Covasna
  • Iași
  • Harghita
  • Călărași
  • Buzău
  • Bucharest Sector 6
  • Bucharest Sector 4
  • Mehedinți
  • Galați
  • Giurgiu
  • Suceava
  • Tulcea